Thủ công mỹ nghệ: Những “món quà nhỏ” mang hình ảnh Việt Nam ra thế giới

Handicrafts: "Small gifts" bring Vietnam's image to the world

Handicrafts always bring in export turnover of more than 1.7 billion USD/year and are considered "small gifts" that bring Vietnam's image to the world...

Exported to many countries and territories

The list of exported handicrafts is increasingly comprised of commodity products. In addition to traditional products of wood, bamboo and embroidery craft villages, new products appear. Products made from grass, water hyacinth, coconut fiber... things that were thought to be waste, but through the skillful hands of artisans, craftsmen were able to export them to the world market, creating jobs and bring in foreign currencies. More importantly, exported handicrafts are present in many countries and territories and are considered "small fruits" that help introduce and promote Vietnam's image to the world.

Famous for exported handicrafts in the North, we must mention Kim Son sedge weaving village (Ninh Binh) - this is a land with a long tradition of growing sedge and making handicrafts from sedge plants. life. From long sedge fibers, through the skillful hands of the people here, they have created unique and strange products such as: Hats, sandals, book bags, boxes, cups...

Currently, in Kim Son district there are many sedge processing establishments, with a total annual revenue of about 250 billion VND. Kim Son sedge products have exported many shipments to European countries, China, Korea, Japan...

To develop the profession in the coming period, Kim Son district continues to expand the scale and diversify vocational training forms, to encourage people with good production and business qualifications, artisans and designers. designs to create products that retain traditional features and meet the tastes and needs of the market.

One of the localities with the largest number of craft villages in the country, Hanoi is always considered the cradle of high quality traditional craft village products that are popular with domestic and foreign consumers. favorite water. Hanoi's traditional craft villages have a history of hundreds of years such as: Bat Trang ceramics, Ha Thai lacquer, Phu Vinh rattan and bamboo, Chuon Ngo mother-of-pearl mosaic...

Craft village products are present in many places around the world, highly appreciated by countries, organizations and individuals. The development of export products of craft villages is given special attention by Hanoi. Because handicrafts are export products that bring high turnover to many markets with large consumption power. Many craft village products have been exported to the US, Canada and European countries such as fine art ceramics, bamboo and rattan...

To promote the export of handicraft products and products of craft villages, the Hanoi Department of Industry and Trade has advised the City. Hanoi has built an export development orientation from now until 2025, with a vision to 2030. In particular, the target is to have 6 - 10 groups of handicraft products from Hanoi craft villages exported directly to Vietnam. foreign markets at the same time, increasing the export proportion of handicrafts to 3-5% of the city's export proportion...

Currently, craft villages producing handicraft items such as sedge mat craft villages, bronze casting, pottery, brocade weaving, embroidery... across all parts of the country are receiving attention from localities to promote development. Through many ways, products from these craft villages have been present in many countries and territories, thereby introducing goods and products and letting the world know more about their brands, images, and products. the country and people of Vietnam.

Increase the "attractiveness" of handicraft products

Recently, speaking at the Workshop "Improving the capacity to design handicraft products to increase competitiveness in domestic and export markets", Mr. Luu Duy Dan, Chairman of the Vietnam Craft Villages Association, said: The country currently has more than 5,400 craft villages and vocational villages, attracting more than 13 million workers, bringing export value of more than 1.7 billion USD/year...

“Handicraft products can be even more profitable if attention is paid to design and design. Many years ago, Vietnamese handicrafts were popular in foreign markets because of their new designs. But now, the attractiveness is significantly reduced when there is no change in design, while customer needs are increasingly improving," Mr. Luu Duy Dan commented.

This is one of the biggest barriers on the path to maintaining and expanding the market of Vietnamese handicrafts. Currently, nearly 90% of Vietnam's handicraft products are based on designs from foreign customers and use customer labels, because we still lack creativity in product design. If you attend fairs and exhibitions of domestic handicrafts, it is difficult for people to avoid the feeling of boredom when encountering familiar booths and products such as traditional designs such as four sacred paintings, paintings. four quarters (for the mother-of-pearl and lacquer industry); bronze crane, bronze peak (bronze casting industry); mahogany panels, altar cabinets, horizontal panels, couplets (carpentry arts, wood carving); lampshades, tables and chairs (bamboo and rattan industry)... The cause of this situation is that many craft village households still do not attach importance to designing and improving models, only produce according to old habits, are slow to innovate, stereotype models available on the market. The vocational training process does not focus on creativity and application of design to meet requirements. The handicraft design team still has many limitations, most of them only work according to orders. Some designs ensure aesthetics and are feasible in the manufacturing process, but cannot be produced in large quantities, so it is difficult to export.

In addition to improving designs, many businesses have also made great efforts to find outlets for their products thanks to e-commerce. Putting handicrafts on the e-commerce platform brings many practical effects such as increasing revenue, reducing costs, promoting the brand and reaching more customers, helping craft village products reach out to the market. world school...

Linh Nhi